On a scale of 1 to 3, the importance men gave to good looks rose from 1.50 to 2.11. But for women, the importance of good looks in men rose from 0.94 to 1.67. In other words, women in 1989 considered a man’s looks even more important than men considered women’s looks 50 years earlier.
Women caring more about how men look, I think, is a symptom of a good development that's taken place over the past 50 years. Women are far more financially independent now than they were back then, and they don't have to care as much about whether their man makes a lot of money. So they're able to focus less on earning potential and more on things like physical attractiveness. Sure, it'd be nice if they focused more on philosophical ability or the ability to dance in novel ways, but all in all it's an improvement.