Buy a Brita filter, and you can turn repulsive nasty vodka into nice smooth vodka. So claim these dudes. If this works, it'll be awesome! I sort of wonder, though, why the makers of crappy vodka don't run a process like this, improve the quality of their vodka, and sell it at higher prices.
If you're wondering if this has any connection to philosophy, remember that I'm a utilitarian. Good cheap vodka! Hedons for all!